HB × WK
Highbart×Wojtek Koziara
New York in the rain, neon reflections
Yellow cab in steam on a New York street
Light cutting through a New York underpass
New York Fashion Week2026
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New York skyline
Chapter one

Why New York

Fashion Week is only the surface. Underneath it is a city running at full speed: people, studios, artists, music, street culture, fashion. We document what happens around the runway, not only what happens on it.

A figure outside a New York café, insider access to the city's creative community
Chapter two

Access isn't bought.
It's earned.

We've spent years inside New York's creative community. That means working from within it, not as outside observers. It's what lets us document the city honestly, in rooms most cameras never enter.

Highbart

Creative direction, cultural access and distribution. Highbart builds the idea, the room and the audience around it.

Bart, founder of Highbart, on a city street
Direction. Access. Momentum.

Koziara

Photography, film and visual documentary. Koziara turns people, place and tension into images that outlast the feed.

Portrait shot by Wojtek Koziara on the New York subway
Character. Atmosphere. Tension.
Puerto Rican flag on a New York street, cultural texture
A woman in an orange coat on a New York street
A figure crossing a rain-soaked New York street
The product

The Culture Unit.

Highbart builds direction and distribution. Koziara builds desire and memory. One partner, from strategy to final frame.

Proof, not promises

Taste that already moves people.

110KHighbart community
74KKoziara community
70countries documented

Combined reach across two aligned audiences in fashion, music and contemporary visual culture.

What we will create

Three phases make one continuous story. Before the show, during the week, and long after it ends.

A building under construction, New York
Phase 01

Before

01Creative Direction
02Partner Integration
03Teasers
04Campaign Planning
A colorful New York storefront
Phase 02

During

01Editorial Photography
02Documentary Film
03Daily Social Storytelling
04Behind the Scenes
05Portrait Sessions
A figure on a New York rooftop at sunrise
Phase 03

After

01Curated Exhibition
02Limited Edition Printed Book
03Brand Asset Library
04Editorial Distribution
05Long-term Storytelling
What partnership means

Become the partner
behind the story.

This isn't sponsored content. It's a role inside the story: present in the direction, the imagery and the culture it creates, from the first frame to the last.

01

Creative platform

Shape the idea from day one, positioned inside the story instead of layered on top of it.

02

Hero production

Photography, film, editorial and behind-the-scenes material carrying your presence through every surface.

03

Distribution

Two aligned communities across fashion, music and visual culture, built on taste rather than reach.

04

Recognition

A lead partner credit across the exhibition, the printed book and the long-term archive.

A man emerging from the New York subway
September 2026 / lead partner opportunity

New York Fashion Week.

One brand woven into the story from day one: creative platform, hero film, editorial, backstage access, social distribution and a live chapter from New York.

One lead partner position
A New York water tower against the sky
The next chapter starts with one conversation

Some campaigns disappear.
Some become part of culture.